Discover business goals, priorities, and primary online competitors.
Research website authority, main keywords using various tools, analytics and competitor analysis.
Construct an effective SEO plan considering Discovery, Research & Analysis Results, and Current Search Engine Optimization Best Practices.
Engineer website architecture and content optimization.
5. LOCAL OPTIMIZATION
Build website authority and keyword relevancy through Local Link Building.
Build website authority and keyword relevancy through Link Building.
7. PLAN IMPROVEMENT
Analyze ranking reports, analytics, current plan success, current SEO best practices, etc.
For tracking traffic and website performance
For monitoring your site visibility in search engines.
Review copy and make SEO suggestions / edits.
INSTALL SEO TOOLS
There is a variety of 3rd party programs and plugins available that, when configured properly, can improve your search engine rankings. One of our favorites is Yoast’s SEO plugin for WordPress.
INSTALL XML SITEMAP
We’ll make sure your site is equipped with an up-to-date sitemap and robots.txt file so search bots can better read and index your site.
We will create actionable reports that cover traffic, rankings, links, keywords, and more. We will also provide basic info and resources so that you can develop online practices that will increase your site’s visibility over time.
As search engines get smarter about detecting keyword stuffing and over saturation, we are careful to place keywords in a natural and informative way. Keywords will be placed in metadata and on public pages (title, meta description, file names, alt tags, title tags, headers, body copy and more.)
We’ll assess which Search Engine Optimization enhancing directories (Google Places, Yelp, Bing Local, etc) your business will benefit from being listed in and make recommendations in our initial report.
If your site includes a blog, we highly recommend adding “like” buttons (Google +1, Facebook “like,” and Twitter “Tweet”) as they are a key indicator of page popularity by Google, Yahoo, and Bing. Like buttons can also be added to key pages of your website. Just let us know where you want them.
With the exception of our local SEO services (directory submissions and management) HB Softweb does not do link building at this time, but we will give you suggestions and instruction how you can improve your link profile. Google has done it’s best over the last few years to make link building a near obsolete practice. Paying to get links is strictly against Google’s web master policies. That being said, links still matter a great deal. We’ll do our best to provide you with the information you need to grow your link profile in a natural way–that won’t get you penalized.
If you have a current website with web analytics installed, we will assess current keyword performance and rankings. If you do not have analytics we can use search tools to assess your traffic and rankings. If your site is completely new we can create a baseline based on your competition and size of the industry. We will also send you a questionnaire about your business and online practices in order to develop our strategy.
We will use various research tools to discover search queries that will bring relevant traffic to your site. It’s all about quality traffic and not quantity. We want to bring people to your site that are interested in spending money at your business–not people who just click and then click away. Our Keyword research includes analyzing competitor sites, using various keyword research tools, working with your own keyword suggestions, and analyzing traffic volume and competition of relevant keywords and key terms.